CLIENT
PETS FUREVER
CLIENT
PETS FUREVER
CLIENT
PETS FUREVER
SERVICES
Illustration
Print Design
Digital Design
SERVICES
Illustration
Print Design
Digital Design
SERVICES
Illustration
Print Design
Digital Design
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Procreate
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Procreate
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Procreate
OVERVIEW & BRIEF
OVERVIEW & BRIEF
OVERVIEW & BRIEF
Working with Wagworld as they navigated switching over to PETS Furever branding. PETS Furever wanted to change their positioning to be that of a fun, premium pet supplies brand that is super approachable, memorable and fun to interact with.
Briefs included pet illustrations, marketing collateral such as social media posts, brand elements such as email signatures as well as designing sales catalogues, tags and product packaging for print.
Working with Wagworld as they navigated switching over to PETS Furever branding. PETS Furever wanted to change their positioning to be that of a fun, premium pet supplies brand that is super approachable, memorable and fun to interact with.
Briefs included pet illustrations, marketing collateral such as social media posts, brand elements such as email signatures as well as designing sales catalogues, tags and product packaging for print.
Working with Wagworld as they navigated switching over to PETS Furever branding. PETS Furever wanted to change their positioning to be that of a fun, premium pet supplies brand that is super approachable, memorable and fun to interact with.
Briefs included pet illustrations, marketing collateral such as social media posts, brand elements such as email signatures as well as designing sales catalogues, tags and product packaging for print.
THE BRAND
THE BRAND
THE BRAND
Bold, bright, fun and inviting illustrative elements are used throughout the PETS Furever branding. This helps to add some dynamism to the brand, leading to a fun and playful approach to selling pet supplies. My goal was to create playful, friendly, comical pet illustrations of a variety of doggos and cats doing their thing. Creating short animated GIFs breathed even more life into these furry friends.
Premium product shots and lifestyle images used in conjunction with the illustrative elements results in a balance of fun and relatable content for consumers to engage with and enjoy. Striking a balance between effective sales communication and fun brand personality is reflected in the structured yet approachable sales catalogue design.
Bold, bright, fun and inviting illustrative elements are used throughout the PETS Furever branding. This helps to add some dynamism to the brand, leading to a fun and playful approach to selling pet supplies. My goal was to create playful, friendly, comical pet illustrations of a variety of doggos and cats. Creating short animated GIFs breathed even more life into these furry friends.
Premium product shots and lifestyle images used in conjunction with the illustrative elements results in a balance of fun and relatable content for consumers to engage with and enjoy. Striking a balance between effective sales communication and fun brand personality is reflected in the structured yet approachable sales catalogue.
Bold, bright, fun and inviting illustrative elements are used throughout the PETS Furever branding. This helps to add some dynamism to the brand, leading to a fun and playful approach to selling pet supplies. My goal was to create playful, friendly, comical pet illustrations of a variety of doggos and cats doing their thing. Creating short animated GIFs breathed even more life into these furry friends.
Premium product shots and lifestyle images used in conjunction with the illustrative elements results in a balance of fun and relatable content for consumers to engage with and enjoy. Striking a balance between effective sales communication and fun brand personality is reflected in the structured yet approachable sales catalogue design.
LIKE WHAT YOU SEE?
LIKE WHAT YOU SEE?
LIKE WHAT YOU SEE?