Brand exploration, concept design and branding for an eco-friendly skincare company.

In response to the prevalent greenwashing and monotonous beige aesthetics of many skincare brands, I set out to create a truly eco-conscious and approachable brand.

My goal was to design a brand identity that conveyed the natural flow of the body and life, while remaining fun and engaging for the people who use the products. I achieved this through the use of organic illustrated elements alongside strong, bold text, natural, textural photography and a playful colour palette.
​
Take a look at the website I built for this here. 
(You may need to sign in to Figma to view)